I am lagging, really, really bad. I have been busy trying to coordinate the launch of a new DRTV product that the company is buying media time for. Setting up IVR, fulfillment, and web sales has been a monumental task that is making me work 16 hour days. I do see the light at the end of the tunnel as the deadline to launch is February 11 (coinciding with the Daytona 500 media spots). So after February 11, I will have time.

Now I have to fill out the app without the proper amount of time and dedication I wanted to meet the deadline…